Designs, Data, & Discovery

A glimpse at how I merge insight and imagination to bring ideas to life.

Damson Idris Proposal

For my internship’s final project, I developed a Snapchat mid-roll strategy for Damson Idris. I evaluated his audience behavior, content trends, and competitive benchmarks, then projected mid-roll revenue and CPM potential to set realistic financial targets. The final proposal outlined data-backed recommendations for content formats, posting cadence, and brand categories that best align with his performance profile. This experience was strengthened my ability to translate creator analytics into clear, financially grounded strategy and was a great way to apply my skills gained this summer!

CPG Mock Brand

In Marketing Communication for the Sciences, I spent the semester conducting a full market-scope research on the cannabis wellness space and a detailed target-market profile to define segment needs and positioning for cannabis wellness, consumer perception and regulatory factors. My idea was selected for group development, where we built a target-market profile and created product, packaging, and communication mockups. The project strengthened my customer-centric thinking and my ability to turn research and empathy into a clear, strategic brand concept.

Code and Power Website

In my Code & Power course, I collaborated with a team to build a full digital project examining how technology and data shape social outcomes. We hand-coded the site using HTML, and I took the lead on the technical development — building the structure, implementing interactive components, and training the machine-learning model that powered our analysis. My role centered on turning our research into a clear, accessible platform that showed how data, design, and responsible technology can come together to drive understanding and impact.

UW Arboretum Case Study

In Research Methods of the Communication Industry Course, my team and I conducted an analysis of the UW Arboretum’s Instagram performance. We categorized posts by hashtag use, caption length, and content theme, and ran ANOVA tests to determine which factors significantly affected engagement then translated our findings into clear recommendations for improving the Arboretum’s reach. The project strengthened my ability to work with real social media data, apply quantitative methods collaboratively, and communicate insights in a polished research format.

Uline Case Competition

In a 24-hour case competition with UW-Madison Women in Business, I collaborated with a team to identify and pitch a new growth opportunity for Uline. After analyzing several industries, we proposed an expansion into fleet maintenance—supported by research from Mintel, IBISWorld, and competitor benchmarking. I led the research and storytelling, transforming our insights into a clear, persuasive business case that we presented directly to Uline employees. The experience pushed me to think critically under pressure, communicate with clarity, and find creative ways to turn data into strategy.

Tiny Tuna

Through Wisconsin Ad Club, I joined the agency as a graphic designer but was quickly pulled into a client’s social media work after they saw my creative approach. I rebuilt their Instagram presence, produced new graphics and interactive content, and launched targeted ad posts that ultimately drove a 300% increase in online sales. I also used ShopMy analytics to refine our ad strategy, optimize performance, and better understand what converted. The experience strengthened my ability to deliver measurable business results through a mix of creative execution, platform strategy, and data-driven decision-making.