Hi, I'm Abbie!

I am a senior at University of Wisconsin-Madison, double-majoring in Information Science and Life Science Communications with certificates in Enteprenuership  and Digital Studies. My path has always been guided by curiosity: about people, stories, and the “why” behind how things work.

 

That curiosity has shaped how I approach every opportunity. From analyzing content strategy and audience engagement at Get Engaged Media, to researching Gen-Z consumer trends at Avalon Apparel, to developing digital projects and databases that turn data into insight, I strive to create work that connects information with impact.

 

I’m driven by empathy, inspired by people and culture, and always eager to explore new ways to blend creativity with analytics to tell stories that resonates.

 

​​Outside of work,  I'm a foodie who loves trying new restaurants,  being outdoors, and watching TV with friends!  I’m always drawn to the small details that make people and experiences meaningful — and those moments continually fuel my creativity and perspective!